This report contains the findings of a recent consumer behaviour survey conducted in 13 major Chinese cities, namely Harbin, Shenyang, Tianjin, Hangzhou, Nanjing, Beijing, Chengdu, Dalian, Guangzhou, Shanghai, Wuhan, Chongqing and Ningbo. Based on the 4P (i.e. product, price, place and promotion) model, this survey attempts to find out and analyse the garment consumption habits of mainland consumers and the premium of Hong Kong brands in the mainland garment market.