The mainland’s growing economic strength has resulted in a burgeoning middle class, which is now the focus of many Hong Kong manufacturers and traders. This report contains the findings of a recent survey conducted in 6 major Chinese cities, namely Shanghai, Beijing, Guangzhou, Chengdu, Wuhan and Dalian. The study provides insights into the middle class characteristics and consumption behaviour. It also examines Hong Kong’s position as a trendsetter to the mainland consumer.