Market expansion in your sights
Eyecatching products are a must for any business to expand its consumer appeal - now more than ever. To stay competitive, check out the eyewear offerings at the HKTDC Hong Kong Optical Fair 2009.

View from the top ¡ª Brand Name Gallery
Exciting news for buyers of branded eyewear at the top end of the market - the Hong Kong Optical Fair 2009 presents the inaugural Brand Name Gallery. The setting of the new Gallery is as stylish as the eyewear it showcases.

The industry looks to the leading international brands to unveil the design trends that will attract fashion-conscious consumers. Buyers will be able to see these trends in the premium product collections displayed in Brand Name Gallery by some of the world¡¯s most famous names in eyewear design.


Boosting sales ¡ª Retail & Shop Design, Equipment and Technology Section
Returning in 2009 is the section which helps retailers boost profits through effective presentation. Shop design and layout as well as contemporary styles in shelving, showcases, lighting and other fittings are covered in the Retail & Shop Design, Equipment and Technology Section. The smooth running of the business is also made easier through services and products on offer.

Insights into the industry

A chance to learn about the new development of the dynamic optical industry is offered by the Hong Kong Optometric Conference. This prestigious event features several highly reputed speakers on one stage, making it an information event not to be missed.

All the colours, shapes and materials which will be seen in coming seasons as well as market trend are explained by professional trend forecasters at the Trend Seminars.

Hong Kong Eyewear Design Competition once again highlights the talents of the new generation. This year, the competition theme is ¡®Myth of the Orient¡¯.



Exclusive Travel Incentives for Trade Buyers
The HKTDC offers a variety of incentive programmes for trade buyers to the Fair that involves exclusively discounted hotel rates and airfares. For further information, please contact HKTDC office in your country.


Today's Action
Pre-register before 13 October for buyers from outside Hong Kong and 29 October for local buyers ¡ª to receive a FREE admission badge by mail.

hktdc.com Free Sourcing Service
Now you can locate the right products you need by getting a list of relevant exhibitors with booth numbers and product photos at the fair. Look for this friendly sign at the fairground.

Helping Hand Gets You to Hong Kong!
Avail yourself of our US$10m Buyers Incentive Programme and take the opportunity to attend the HKTDC fairs. Subsidised packages smooth your path to Hong Kong, where you can connect with quality exhibitors from around the world. For further information, please contact HKTDC office nearest to you.

RT
Rebecca Tse
Manager, Marketing Communications
Exhibitions Department