| Product Magazines: Product Trends |
Super OctoberConcurrent TDC Events
Hong Kong's status as a global trading hub receives another strong boost in October with the staging of eight international trade fairs. The events will afford thousands of exhibitors the opportunity to greet many more thousands of buyers from around the world. "The global nature of international trade guarantees there will be buyers from all over the world," says Hong Kong Trade Development Council (TDC) senior exhibitions manager Anne Chick. "Hong Kong is the ideal venue for international trade shows such as these as, in addition to overseas demand, there is also strong demand from the Chinese mainland," she adds. "With so many events in a single month, there will be many cross-sector opportunities for buyers. In addition, both buyers and sellers will find excellent opportunities to attend seminars and briefings on a whole slew of interesting topics," Chick promises. Eco Expo Asia The second Eco Expo Asia -- International Trade Fair on Environmental Protection, is Hong Kong's only trade show related to environmental issues. New for 2007 are two pavilions: the Canada Pavilion, arranged by the Canadian government and the British Columbia Environment Industry Association, and the Hong Kong Pavilion, organised by the Hong Kong Environmental Industry Association (HKEnvIA) and the Federation of Hong Kong Industries (FHKI). "Comprising 30 local companies, the Hong Kong Pavilion will showcase Hong Kong's integrated capabilities in environmental services," says HKEnvIA president and FHKI deputy chairman Daniel Cheng. "Exhibitors will display a huge variety of technologies, including consumer-grade products such as air-cleaners and drinking water treatment devices, as well as commercial and large-scale systems such as central air-conditioning, municipal wastewater treatment, leachate treatment, industrial wastewater treatment and water recycling. Public utility companies will also demonstrate some of their green improvement measures," Cheng says. "We're looking to team up with overseas environmental technology suppliers in tapping the enormous Chinese mainland market," he adds. "And we're expecting buyers from all around Southeast Asia." Second-time exhibitor California Air Ltd again has high expectations. "The event is a good platform for us to seek customers and business partners," says managing director Joe Ng. "We're looking for new technology and more business, and we plan to introduce the environmentally-friendly SuperSil heat and sound insulating material, for which we are a Hong Kong agent. We'll also promote the application of xenon in emergency and navigational lighting." Hong Kong firm Jets Technics Ltd, which turns scrap tyres and plastic waste into building materials, has won a contract to apply its technology to the 2008 Olympic equestrian event venue. "We strongly believe that this show will help to promote our image as a green recycler," says director assistant John So. "We are delighted to have the opportunity to demonstrate our recycling technology invention to the rest of the world." Also new for 2007 is the Indoor Air Quality Zone, an ideal business matching platform for indoor air quality consultants, contractors, facility suppliers, and relevant buyers such as hotels, retailers and property management companies. This year, suppliers from 12 countries and regions including Hong Kong, Australia, Austria, Canada, the Chinese mainland, Germany, India, Korea, Malaysia, Poland, the US and Vietnam will display environmental products and services under three sections:
Another highlight of the fair is the Eco Asia Conference, where a group of top-flight speakers will present their latest findings on topics related to air and water, waste management and recycling. Last year, almost 8,000 visitors from 79 countries and regions visited the debut event to meet 128 exhibitors from 19 countries and regions. Buyers at the 2006 fair reported broadened horizons. The fair is organised by the TDC and Messe Frankfurt (HK) Ltd, and runs from October 27-30, 2007 at the AsiaWorld-Expo at Hong Kong's Chek Lap Kok International Airport. Hong Kong International Building Materials & Construction Equipment Fair The second Hong Kong International Building Materials & Construction Equipment Fair is expected to make a strong return. "We expect the fair to attract many buyers, which is why we are participating for the first time," says Hilti (HK) Ltd marketing manager Herbert Chau. The Hilti Group produces tools for construction and building maintenance. "We will promote our new products and services, such as Fleet Management - which is a long-term power-tool leasing service, quite innovative and unique in the industry." Also looking forward to the event is Eddie Yeung, general manager of Well Tech Enterprise Ltd. "We took part last year, and the outcome was good. This year, we will launch a series of top-of-the-line doors for all cabinets and solid surfacing materials aimed at high-end markets." This year, suppliers from many countries and regions including Hong Kong, Belgium, the Chinese mainland, Italy, Indonesia, Singapore and Taiwan will display such industry essentials as building materials, indoor decorative materials, construction equipment, building technology, building engineering and services. New for 2007 is the Building Ceramics and Sanitary Ware Zone, dedicated to shower rooms, shower equipment, sauna rooms, basins and accessories, toilet bowls and accessories, shower heads/taps/faucets, bathtubs and accessories and bathroom hardware, as well as polished, mosaic, anti-slip, anti-abrasion and glazed tiles. Last year, 230 building and construction industry suppliers from 10 countries and regions participated, and they attracted more than 5,800 buyers from 100 countries and regions. The fair is organised by the TDC and CIEC Exhibition Co (HK) Ltd, and runs from October 27-30, 2007 at the AsiaWorld-Expo at Hong Kong's Chek Lap Kok International Airport. Hong Kong International Furniture Fair The second Hong Kong International Furniture Fair promises to again draw the attention of a whole range of interests. "We look forward to the fair, where we'll show our latest products such as a new line of elegant chairs assembled using the traditional Chinese dovetailing technique," says Frederick Wong, designer for first-time exhibitor GDS Living. "For us," Wong adds, "creative concepts always come first, which is why we want to reach out to the high-end market. We also hope to expand our overseas markets." The fair will be used as a launch pad by Goldlite (HK) Development Ltd. "It'll be our first time ever as a trade fair exhibitor," says Peter Ying, export manager for the Hong Kong-based furniture manufacturer. "We specialise in the production of marble and granite table tops," he adds. "We are also diversifying into the manufacture of whole tables with marble or granite tops and metal or wooden legs, and will display some at the fair. We also hope to be able to improve our products through exchanges of views with visitors." This year, suppliers from many countries and regions including Hong Kong, Australia, the Chinese mainland, Egypt, Germany, India, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Spain, Taiwan, the UK and the US will display such products as designer furniture, furniture for contract business, indoor furniture, office furniture, outdoor furniture and parts and accessories for furniture as well as trade publications. A new highlight for 2007 is the Classic Furniture Zone, a showcase of antique and antique reproduction items as well as classic Chinese, Asian and European furniture. A returning attraction is the IGLOO zone, derived from Inspirational, Glamorous, Lively, Original and Outstanding and dedicated to cutting-edge products that stand out from the pack. Another feature is the International Furniture & Decoration (HK) Association Pavilion, where association members will showcase their quality and design-focused products. Last year, more than 160 furniture suppliers from 14 countries and regions welcomed more than 7,300 visitors from 107 countries and regions. The fair is organised by the TDC and Kenfair Int'l Ltd, and runs from October 27-30, 2007 at AsiaWorld-Expo at Hong Kong's Chek Lap Kok International Airport. Hong Kong International Lighting Fair In its ninth edition, the Hong Kong International Lighting Fair is Asia's largest and the world's second-largest lighting show. "We have been exhibiting at this show since 2003," says Dorothy Wong, event manager at Neonlite Electronic & Lighting (HK) Ltd. "Among the new products we will show will be our dimmable series of energy-saving lamps, and we will be targeting buyers from North America, Latin America and Africa." The fair is also supported by Electric Light Systems Ltd (ELS), an exhibitor since the show's inception in 1999. "This is a most important fair for us," says assistant manager of communications Catherine Tse. "All of our distributors and customers from around the world are invited to come to our booth and preview our key, new products. It is like an annual get-together with all our business partners, and we all want to have fun while talking business." Tse says that the 2007 event is especially important as ELS is taking a bigger booth and showing more new products than before. "In addition, we will be launching a new brand," she reveals. "While our first brand, FOZZ, focuses on providing energy-saving lighting solutions in the professional market, the new brand will target the retail market, where the demand for energy-saving lighting is soaring rapidly." This year, suppliers from around the world, including Hong Kong, Austria, Belgium, the Chinese mainland, France, Germany, Italy, the Netherlands, Korea, Singapore, Spain, the UK and the US will display a range of new and innovative lighting products. The fair will feature the award presentation of the first Hong Kong Lighting Design Competition, organised to further promote the quality and design of Hong Kong lighting products. Also new for 2007 is the Galaxy of Stars Zone displaying premium products in an elegant and sophisticated environment, and the Crystal Indulgence Zone dedicated to crystal lighting and chandeliers. In addition, the show sees the return of:
A series of industry-based seminars will again be held to give participants the chance to learn about the latest market trends and developments from expert speakers. Last year, the fair registered a record 1,217 exhibitors - up a sharp 17% over the previous year - from 27 countries and regions, including newcomers British Virgin Islands, Poland and Vietnam. The number of exhibitors from outside Hong Kong soared 23% to more than 880, accounting for more than 70% of all exhibitors. The fair also attracted more than 25,000 buyers from 117 countries and regions, with some 64% coming from outside Hong Kong. The fair is organised by the TDC and runs from October 28-31, 2007 at the Hong Kong Convention and Exhibition Centre. Hong Kong International Hardware & Home Improvement Fair The 11th Hong Kong International Hardware & Home Improvement Fair is an old favourite that never fails to capture the imaginations of buyers and sellers. "We've been an exhibitor since the fair's debut in 1997," says Debbie Cho, manager of Meet (China) Ltd. "It's an effective marketing and promotion platform for us, especially as the lighting fair runs concurrently and buyers will likely visit both events." She says that this year, the firm will show a range of new home improvement products and DIY digital display detectors, including some that can accurately detect the location of metal and cables in walls. "We hope to increase our exposure through this fair, looking especially for OEM and ODM partnerships. Apart from orders, we also expect to get comments from buyers on what they need, which will help our product development," adds Cho. Another local exhibitor, Rise Chain Industries Ltd, which has been exhibiting at the fair since its second edition, is also full of expectations. "We participate because regular buyers visit this show and because it's a chance to meet new customers," says sales manager Lucy Chan. "In the past, we've always secured new customers and orders and we hope to do the same this year," she adds. "We will display improved quality tape measures and some multifunction items such as pliers and emergency car tools. Some are new items, while others are always popular." This year, suppliers from many countries and regions including Hong Kong, Austria, the Chinese mainland, France, Taiwan, and the US will display a comprehensive range of home improvement, hardware and DIY products at the fair, which has built up a strong reputation among architects, interior designers, building contractors, wholesalers and retailers over the past decade. The Décor Zone will make a welcome return to showcase premium quality interior design products and offer inspiration regarding current and upcoming trends, while the Outdoor & Gardening World section will again cater to the growing market of gardening items and outdoor furniture. To top it off, the ever-popular Sanitary World will present a huge and varied array of bathroom fittings and sanitary ware. Last year, more than 130 companies from nine countries and regions displayed their products and attracted a total of 13,490 buyers from 112 countries and regions - with 62% coming from outside Hong Kong. The fair is organised by the TDC, and runs from October 28-31, 2007 at the Hong Kong Convention and Exhibition Centre. Even more In addition to the fairs covered here, October also sees the staging of the Hong Kong Electronics Fair (Autumn Edition), the concurrent electronicsAsia event and Sports Source Asia.
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