Powerful Services
Package
New Look, New Integrated Services,
New Value
Already known as a world leader in bringing
together millions of buyers and sellers, we at the Hong Kong Trade Development
Council (HKTDC) have now also unified our corporate identity to drive
forward our dynamic new business approach.
Called the Integrated Advantage, this powerful
services package links our HKTDC trade shows, online marketplace and product
magazines to provide a complementary suite of services that dramatically
extends your sourcing reach.
We have, for example, modified the titles
of the leading product magazines we produce to reflect the fact that they
are the official publications of the respective HKTDC trade fairs - with
the exception of our flagship general products magazine HKTDC Enterprise.
Thus the HKTDC Houseware, HKTDC Gifts, Premium
& Stationery, HKTDC Leather Goods & Bags and HKTDC Electronics
magazines published this month feature many of the thousands of suppliers
to be found at the HKTDC Hong Kong Houseware Fair, the Hong Kong Gifts
& Premium Fair and the Hong Kong Electronics Fair respectively this
April.
As a result, the services, just like the
new look, have become better integrated. See something in the magazine
you like? Glean extra details from advertisers on the HKTDC dedicated
website.
And when visiting our large trade fairs,
use our on-site web-based sourcing services to zero in on the suppliers
that you want to visit. Save steps, energy and time. And don't forget
to pick up one of our HKTDC product magazines for reference.
That's just the start, as we will continue
to enhance these complementary features going forward. Check www.hktdc.com
to learn more about how the Integrated Advantage maximises quality selling
and buying options.
As mentioned, all this new value comes equipped
with a new look. Supporting the integrated stable of services is our new
rebranding, which projects a more contemporary image of our corporate
identity. Readers will note that our brand essence, the "soaring wings",
not only remains but has been enhanced in many applications.
Gathering the HKTDC's extended family of
services into a single, instantly recognisable brand exemplifies our Integrated
Advantage. We trust that our efforts to unify our services and our branding
make it easier for you, the customer, to buy and sell through HKTDC's
multiple channels.
And we hope you like our rebranding as much
as we do.
Clare Wong
Director, Publications & E-Commerce
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