Powerful
Services Package
New
Look, New Integrated Services, New Value
Already known
as a world leader in bringing together millions of buyers and sellers,
we at the Hong Kong Trade Development Council (HKTDC) have now also
unified our corporate identity to drive forward our dynamic new business
approach.
Called the Integrated
Advantage, this powerful services package links our HKTDC trade shows,
online marketplace and product magazines to provide a complementary
suite of services that dramatically extends your sourcing reach.
We have, for example,
modified the titles of the leading product magazines we produce to
reflect the fact that they are the official publications of the respective
HKTDC trade fairs - with the exception of our flagship general products
magazine HKTDC Enterprise.
Thus the HKTDC
Houseware, HKTDC Gifts, Premium & Stationery, HKTDC Leather Goods
& Bags and HKTDC Electronics magazines published this month feature
many of the thousands of suppliers to be found at the HKTDC Hong Kong
Houseware Fair, the Hong Kong Gifts & Premium Fair and the Hong
Kong Electronics Fair respectively this April.
As a result, the
services, just like the new look, have become better integrated. See
something in the magazine you like? Glean extra details from advertisers
on the HKTDC dedicated website.
And when visiting
our large trade fairs, use our on-site web-based sourcing services
to zero in on the suppliers that you want to visit. Save steps, energy
and time. And don't forget to pick up one of our HKTDC product magazines
for reference.
That's just the
start, as we will continue to enhance these complementary features
going forward. Check www.hktdc.com to learn more about how the Integrated
Advantage maximises quality selling and buying options.
As mentioned,
all this new value comes equipped with a new look. Supporting the
integrated stable of services is our new rebranding, which projects
a more contemporary image of our corporate identity. Readers will
note that our brand essence, the "soaring wings", not only remains
but has been enhanced in many applications.
Gathering the
HKTDC's extended family of services into a single, instantly recognisable
brand exemplifies our Integrated Advantage. We trust that our efforts
to unify our services and our branding make it easier for you, the
customer, to buy and sell through HKTDC's multiple channels.
And we hope you
like our rebranding as much as we do.
Clare Wong
Director, Publications & E-Commerce
