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Mail, express and
logistics company TPG will operate globally under the brand TNT for all
its activities from 2006. To be approved at the next General Meeting of
Shareholders as well is the change of the statutory name of the group
(and the name of the share listed on the stock exchange) on 8 April 2005
to TNT N.V.
Operating under one
brand will increase the recognition of the group-which operates in some
200 countries,-worldwide and allow for more efficient communication on
the various services.
The name change highlights
the increasing internationalisation of the company. PTT Post adopted the
name TPG after it acquired TNT in 1998 and changed its name to TPG Post
in 2002. Outside The Netherlands, TPG presently offers postal services
in eight European countries, partly under the name TNT. Her Majesty Queen
Beatrix of The Netherlands has granted the company the right to affix
the title "Royal" to the name TNT Post in The Netherlands. The
name change will be accompanied by a change in the company colour to orange
for the entire group.
"With TNT, this
global company will now present one strong brand around the world. The
name TNT will make us more recognisable internationally and it also symbolises
the synergy between the three mainstays of our company-mail, express and
logistics. But it is something we will have to get used to. Here in The
Netherlands, we -the employees, our customers and myself-have become rather
strongly attached to the name TPG Post and the colour red. It isnOt easy
to just say goodbye to all that. So, we will be moving forward slowly
and taking a careful approach to the introduction of the TNT Post brand
and the colour orange. One other reason for this is that the times dictate
that we keep a close eye on the costs and we do not want to run up any
major expenses. This way we can continue to guarantee that our customers
receive the highest quality from us," explained Harry Koorstra, the
member of the TPG Board of Management responsible for the Mail division.
The phased introduction
of the TNT brand for the Mail division and of its corporate identity will
take form starting from 2006. The Dutch streets will gradually take on
more of an orange character once the corporate identity is applied to
more and more company resources. Eventually, even the company uniforms
of the approximately 45,000 postal employees will be redesigned using
the new corporate identity.
Over the period of
three years, only a limited incremental investment will be required for
the name change because to a large extent natural replacement will be
used. After the rebranding, cost advantages will be achieved through larger
economies of scale, joint investment in advertising and labour market
communication and use the of same corporate identity.
CEO Peter Bakker says,
"With TNT, we want to be recognised around the world for our excellent
service to our customers, efficiency and flexibility, thanks to the efforts
of our 160,000 proud employees. It is expected that the TNT brand will
encourage our existing customers to take up more of our services and also
attract a greater number of new customers. And we will make sure that
our mail employees will soon feel as passionately about the TNT orange
as they do now about the familiar colour red."
TPG N.V., with its
two brands TNT and Royal TPG Post, is a global provider of mail, express
and logistics services. The group employs around 160,000 people in 64
countries and serves over 200 countries. For 2003, the company reported
sales of EUR 11.9 billion. TPG N.V. is publicly listed on the stock exchanges
of Amsterdam, New York, London and Frankfurt.
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